Your Harley-Davidson Dealership: A Ride Worth Taking?
It's a question worth asking, and we strive to ensure that the answer is a resounding yes for our riders. But how do we do that? And why does it matter so much? Let's answer the second question first.
Life: It's Why We Ride
Stressors, obligations, worries, and concerns fill our lives. Even when we're at our healthiest, wealthiest, and most stable, there's something to worry about—not to mention the economy, politics, and all the other controversial topics that do have their place in our lives but are often something we all need a break from, especially in our highly connected, social, and media-rich, world of electronics.
That leads to one of the primary reasons we all ride: to get away from everything that weighs on us, which takes us away from ourselves and erodes our overall well-being. I don't know about you, but even just typing all that out got me thinking about my next ride when the weather is warmer and I can enjoy the open road.
The Dealership Experience: An Extension of Your Ride
So what, then, is your experience when you ride to your local Harley shop and find that everything you were taking a break from is staring you in the face?
We don't need to elaborate on that point further. We all instinctively understand it—we're riders, and peace of mind is intrinsic, even necessary, for the riding experience. Hence, your dealership should reflect that mentality—or at least that's what we believe. It's safe to say that not every Harley-Davidson dealership adheres to the same concept. Still, here at Wilkins, we firmly believe this idea to be a valid and worthwhile concept to pursue.
Your Dealership: Going Beyond the Ride
But your Harley-Davidson shop is more than just avoiding the pressures of life. Riders do that daily on their motorcycle, so why come to a Harley shop? The first answer that might come to anybody's mind, especially non-riders, is to service their bike, buy a new bike, or pick up merchandise that supports their riding. And those are all valid answers, but they only scratch the surface. A Harley shop is and should be, more than the transactions it facilitates. Any dealership can facilitate transactions. That's business.
So, let's move towards answering the first question: How do we, Wilkins Harley-Davidson, make a ride to our dealership worth taking?
There are many methods by which Wilkins can answer that question. While we have already mentioned some of them in this article, many more are yet to be mentioned, deliberated on, and expressed. But much like a rider cannot fully explain the benefits of blasting through the open air on two wheels and have someone who's never ridden come away with the same benefits, we can't give people the whole experience of our dealership without them visiting us.
If we were to end this article here, we wouldn't adhere to some of our core values and would mainly be letting you down. But the truth is that we can't answer the question presented in the title of this article. That's for you to decide. Here's what we can do: let you know what we think is essential and point out a few things we look for when visiting other businesses. Yes, these items apply far beyond a Harley-Davidson dealership, beyond dealerships, and almost any industry you can think of.
Rather than long passages filled with nuance, let's jump right into a brief list. Remember, the only way to answer the question is to visit a dealership and judge for yourself, but here are some things to consider the next time you visit Wilkins Harley-Davidson, another dealership, or any business you invest with.
- Are they transparent in communicating with you?(i.e., do they tell you the truth, especially when others might not?)
- Are they consistent?
- Do they value you, the individual, beyond the money you spend with them?
- Are they engaging?(i.e., are they fun, pleasant, or otherwise enjoyable to be around?)
- Are they a team of experts?(i.e., do they have the skills and the knowledge to deliver value?)
- Do they offer more? (i.e., do they go beyond your expected and standard transactions?)
We could go on, but this list offers a good foundation for determining your Harley-Davidson experience. So, how does your dealership stack up? Is it your dealership of choice?
Is any dealership perfect?
Of course not, so the truth is that some people reading this will not come away with positive feelings about their dealership experiences, and some will even be our riders. So, here's the deal: if you ever have an experience with us that doesn't match the ideals we're indicating here, we invite you to discuss it with us. We can't address what we're not aware of. Sound fair?
Great! That said, we believe our Harley-Davidson dealership is a ride worth taking. The good news is that we have ten thousand riders, and more visit us yearly and many of them communicate with Harley-Davidson, Google, and other resources that they agree. So, if you haven't yet done so, ride to Wilkins Harley-Davidson.
While any time is a great time to visit, there are many opportunities to get even more out of your trip. We can ensure you get the most out of your miles, so call us. We'll commit ourselves to giving you the best Harley-Davidson dealership experience.