2026 Harley-Davidson Let’s Ride Challenge

Harley-Davidson is back at it for another year. The 2026 Let’s Ride Challenge® Ride for Heroes kicks off Now and runs until October 31st, 2026.

Building on the momentum of last year, riders across the country will visit participating Harley-Davidson® dealerships like Wilkins Harley-Davidson to validate mileage, collect rewards, and compete to win one of five new motorcycles. Together, we aim to log 100 MILLION MILES and donate $1 MILLION to military, veteran, and first responder organizations.

Every odometer check-in moves us closer to our shared goal — and celebrates the spirit of freedom, community, and giving back that defines Harley-Davidson®. The 2026 Let’s Ride Challenge will be Harley's largest ride challenge to date.

All Makes.  All models. 

This year, it doesn't matter if you ride an Indian, Suzuki, Kawasaki, or any other brand.  Let's all ride for Veterans and First Responders.  

STOP IN AND MAKE IT COUNT

Your miles will move us closer to $1 million in donations to veteran and first responder charities, but only if you log them. Stop by Wilkins Harley-Davidson or any other participating Harley-Davidson dealer to record your odometer reading. Watch your miles add up toward exclusive rewards, our collective progress, and compete to win 1 of 5 brand-new motorcycles.

ALL BIKES, ALL RIDERS. ALL FOR HEROES

All bikes welcome. All riders wanted. Join the Let's Ride Challenge® and turn every mile you ride into meaningful impact. Your miles fuel a $1 million mission to honor our nation's heroes.

MEMBERS GET THE MOST

All riders can join this year’s Let’s Ride Challenge®, but Harley Owners Group® members unlock more. Every mile pushes us toward $1 million for heroes, but H.O.G.® members earn additional rewards and Ride 365™ points with every ride. Learn more about H.O.G.® membership at hog.com.

2026 Let’s Ride Challenge Rewards

Win 1 of 5 New Harley-Davidson Motorcycles

What's at Wilkins?

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