2025 Let’s Ride Challenge: Ride for Heroes

Now until October 31, 2025

Want to win 1 of 6 bikes? Read on!

ENDLESS HORIZONS. ONE PURPOSE. LET'S RIDE.

Join the 2025 Let’s Ride Challenge: Ride for Heroes

Harley-Davidson’s 2025 Let’s Ride Challenge™ is here, turning every mile into a badge of honor! This nationwide celebration of riding with a purpose kicked offand runs through October 31, 2025. Wilkins Harley-Davidson invites you to be part of this incredible journey to honor our military, veterans, and first responders while chasing your own riding goals.

Ride for a Greater Cause

Harley-Davidson has pledged to donate up to $1 million to organizations supporting our nation’s heroes. Every mile you ride brings us closer to that goal. And beyond the charitable contribution, you’ll also have the chance to earn rewards, climb mileage tiers, and compete to win one of five brand-new 2025 Harley-Davidson motorcycles.

How to Join the Challenge

Ride – Hit the open road and start stacking up the miles.
Check In – Stop by Wilkins Harley-Davidson to log your mileage.
Engage – Interact with our team and earn engagement points to boost your Rev Score.
Win – Increase your Rev Score for a shot at winning a new Harley-Davidson motorcycle.

To participate, you must register and complete your first odometer reading in person at Wilkins Harley-Davidson. Just bring your motorcycle, your phone, and be ready to ride!

Rewards and Prizes

1,000 miles: Challenge Coin
5,000 miles: H.O.G.® Member Exclusive Hat
October Check-In: Final Challenge Patch
More than 7,500 miles: Top-tier eligibility for prizes

At the end of the challenge, five lucky winners will be selected based on their mileage and Rev Score to receive brand-new 2025 Harley-Davidson motorcycles, including the CVO™ Road Glide®, Street Glide®, Fat Boy®, Street Bob®, and Nightster®.

Harley Owners Group® (H.O.G.®) members and their passengers can unlock even more rewards, including bonus points, exclusive gear, and a $5,000 cash prize if they win a motorcycle.

Registration and first reading

Once you complete registration and receive your first odometer reading at a participating Harley-Davidson® dealership you will receive your starting decal.

1,000 Miles Ridden

Once you reach your first milestone of 1,000 miles ridden you will earn the 2025 Let’s Ride Challenge™ Ride for Heroes Challenge Coin.

5,000 Miles Ridden

Active Harley Owners Group and Passenger members will receive a H.O.G. exclusive hat, and 2,500 points ($25 value).* Non-members/free members will receive a 1-year Harley Owners Group membership.**

October Odometer Reading

Once you complete an odometer reading at a participating Harley-Davidson® dealership in October you will receive your 2025 Let’s Ride Challenge™ Ride for Heroes patch.

Why Join at Wilkins Harley-Davidson?

Wilkins Harley-Davidson is New England’s most award-winning Harley-Davidson dealership. Our track record speaks for itself—we've earned every level of Harley-Davidson’s prestigious Bar & Shield Award, including the ultra-exclusive Platinum Bar & Shield Award, given only to the top six dealerships in the United States.

Our 4.9-star Google and Facebook ratings reflect our commitment to riders like you. But don’t just take our word for it—come experience the difference yourself!

Throughout the challenge, we’ll keep you motivated with local rides, dealership events, and exclusive engagement opportunities to make your journey even more rewarding.

Get Started Today!

Stop by Wilkins Harley-Davidson to register for the 2025 Let’s Ride Challenge and start making your miles count for yourself and for our heroes.

Visit h-dletsride.com to learn more.

So, how do you win 1 of 6 bikes?

If you participate in the NEHDDA Tour Card Program and stop at 15 dealers along the way, you get a chance to win a 2025 Harley. CLICK HERE

If you participate in this Ride Challenge, you get a chance to win 1 of 5 bikes.

That's 6 motorcycles for riding your friggen motorcycle.

Limit one reward per milestone, per participant.

* - H-D Membership points redeemable toward new gear, parts or bike service at participating dealers or online. U.S. members only. Visit Harley-Davidson Membership Points FAQs | Harley-Davidson USA for details.

** - Redemption instructions for a complimentary one-year Harley Owners Group or Passenger membership will be emailed to the address used at time of registration no later than December 2025. The redemption process must be complete by the participant in order to activate the membership.

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2024 HARLEY-DAVIDSON FLHX STREET GLIDE in vivid black

$24,999

634263

Pre-owned

2024

6157 mi

Harley-Davidson®

Wilkins Harley-Davidson®

1HD1KB71XRB634263

Vivid Black

Inventory Spotlight2024 Harley-Davidson FLHX Street Glide in Vivid BlackA New Era of Grand American Touring - 6,157 Miles. Experience the groundbreaking redesign of the legendary hot-rod bagger. Finished in stunning, mirror-like Vivid Black with 6,157 original miles, this 2024 Street Glide features …

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2024 HARLEY-DAVIDSON FLTRT ROAD GLIDE 3 in Billiard Gray

$29,499

856220

Pre-owned

2024

5229 mi

Harley-Davidson®

Wilkins Harley-Davidson®

1HD1MFP14RB856220

Billiard Gray

Inventory Spotlight2024 Harley-Davidson Road Glide 3 in Billiard GrayNext-Gen Three-Wheel Performance, Low Miles - 5,229 Miles. Experience the ultimate blend of three-wheel stability and aggressive bagger styling with this 2024 Harley-Davidson Road Glide 3. Finished in the sleek, industrial …

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2024 HARLEY-DAVIDSON FXBR BREAKOUT in Vivid Black

$18,999

020346

Pre-owned

2024

3061 mi

Harley-Davidson®

Wilkins Harley-Davidson®

1HD1YEZ15RB020346

Vivid Black

Inventory Spotlight2024 Harley-Davidson Breakout in Vivid BlackModern Chopper Profile, Barely Broken In - 3,061 Miles. Flex massive street authority with this stunning 2024 FXBR Breakout. Drenched in classic, mirror-finished Vivid Black factory paint and dripping in premium chrome from wheel to …

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2024 Harley-Davidson FXLRS Low Rider S in Billiard Gray

$17,999

026247

Pre-owned

2024

490 mi

Harley-Davidson®

Wilkins Harley-Davidson®

1HD1YWZ13RB026247

Billiard Gray

Inventory Spotlight2024 Harley-Davidson Low Rider S in Billiard GrayWest Coast Performance Cruiser, Near-New Condition — Only 490 Miles! Experience an absolute masterclass in raw, blacked-out performance with this stunning 2024 FXLRS Low Rider S. Finished in sleek, factory Billiard Gray paint, this …

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2024 HARLEY-DAVIDSON FXLRS LOW RIDER S in Sharkskin Blue

$17,299

019480

Pre-owned

2024

7523 mi

Harley-Davidson®

Wilkins Harley-Davidson®

1HD1YWZ17RB019480

Sharkskin Blue

Inventory Spotlight2024 Harley-Davidson FXLRS Low Rider S in Sharkskin BlueWest Coast Style Meets Raw Performance - 7,523 Miles. This aggressive 2024 Low Rider S is finished in the striking, modern Sharkskin Blue factory paint. With 7,523 original miles, this performance cruiser comes packed with …

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2024 HARLEY-DAVIDSON FXLRS LOW RIDER S in Sharkskin Blue

$17,999

016018

Pre-owned

2024

5176 mi

Harley-Davidson®

Wilkins Harley-Davidson®

1HD1YWZ14RB016018

Sharkskin Blue

Inventory SpotlightPerformance, Power, and Precision: The 2024 Low Rider SHigh-Performance Cruiser - 5,176 Miles. This 2024 Low Rider S is a masterclass in performance, finished in the striking and sharp Sharkskin Blue. With just over 5,000 miles, this aggressive machine delivers raw power, precise …

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2025 HARLEY-DAVIDSON FLFB FAT BOY in Whiskey Fire/ Vivid Black

$21,999

021440

Pre-owned

2025

539 mi

Harley-Davidson®

Wilkins Harley-Davidson®

1HD1YF918SB021440

Whiskey Fire / Vivid Black

Inventory SpotlightH-D Certified! 2025 Harley-Davidson Fat Boy in Whiskey Fire & Vivid BlackThe Modern Icon of Chrome and Muscle, Near-New Condition — Only 539 Miles! Make an unforgettable statement with this pristine 2025 FLFB Fat Boy. Wrapped in the striking, high-voltage two-tone Whiskey …

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2025 Harley-Davidson FLHC Heritage Classic in Iron Horse Metallic with 5,577 miles

$21,999

031081

Pre-owned

2025

5577 mi

Harley-Davidson®

Wilkins Harley-Davidson®

1HD1YA918SB031081

Iron Horse Metallic w/Cast Wheels

Inventory SpotlightH-D Certified! 2025 Harley-Davidson Heritage Classic in Iron Horse MetallicThe Quintessential American Cruiser with Modern Performance — Only 5,577 Miles! Step into absolute timeless style with this stunning 2025 FLHC Heritage Classic. Draped in the premium, ultra-sophisticated …

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2025 HARLEY-DAVIDSON FLHX STREET GLIDE in Brilliant Red

$27,499

627009

Pre-owned

2025

232 mi

Harley-Davidson®

Wilkins Harley-Davidson®

1HD1KB718SB627009

Brilliant Red

2025 Harley-Davidson FLHX Street Glide | Brilliant Red | Wilkins Harley-Davidson***** 4.9 GOOGLE RATINGNew England's Highest Rated Destination for TransparencyONLY 232 MILES - STREET GLIDE MODELS IN BRILLIANT RED ARE IN HIGH DEMAND2025 Street Glide (FLHX) - Brilliant Red - 232 MilesBuying from Out-…

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2025 HARLEY-DAVIDSON FLTRXSTSE CVO ROAD GLIDE ST in Mercury Silver

$41,499

956071

Pre-owned

2025

5000 mi

Harley-Davidson®

Wilkins Harley-Davidson®

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Mercury Silver

Inventory Spotlight2025 CVO Road Glide ST in Mercury Silver!Performance Meets Prestige - 5,000 Miles. This 2025 CVO Road Glide ST in Mercury Silver is the ultimate expression of Harley-Davidson performance touring. With only 5,000 miles, this machine offers an unmatched combination of aggressive …

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